The main thing is that now it can be placed on any background, not just white. The disappearance of overlapping elements makes the image flat, but designers don’t see this as a significant issue. The new logo embodies the original spirit, although it uses far fewer colors and lacks the usual transparency effect. As a result, the sign became more abstract. After a long creative search, experimenting with different forms, he decided to keep the original octothorpe but change its style. Responsible for the image change was Michael Bierut, creator of the famous Hillary Clinton and Mastercard logos. To make visual identity more consistent, Slack executives turned to design agency Pentagram for help.

The company had to use several versions of the logo that had nothing in common.įor example, the app icon was missing a hashtag.The lattice sign lost its appeal if it was placed at the wrong angle.It didn’t look good on a bright background due to its complex palette, which contained 11 colors.

Slack icon